Goodwill – Everyone knows of it, but how does it play into dental transitions? What’s it worth and how does a seller go about transitioning goodwill to a buyer or partner?

With a multitude of aspects to consider, Christy and Charles break it all down in this episode. They will discuss:

• What goodwill is and why it matters
• When goodwill is worth more or less
• How a seller can transition it
• What a buyer can reasonably ask for
• Ways a buyer and seller can harm goodwill